We believe in harmony of style and comfort. We insist that beauty and fashion should go hand in hand with comfort and pleasure. We are focused on the creation of the design that is elegant, modern and in synch with the person for whom it was made.

The last is the «foundation» of the shoe. It is crucial for the elegance of the look and the comfort of the wear. In our models, we use the classical lasts, proven by time and perfectly customized by J.E.M to fit new ideas of style and design.

Our J.E.M woman is naturally self-confident, or through life experiences has come to the understanding of who she really is.

Her poised grace and femininity draws all eyes to her and she doesn’t seem to notice as she is too busy enjoying what she does. Her shoes don’t wear her, she wears them.

Our woman longs for the excitement that comes from exploring the fashion world, cherishing rare finds and owning the understated and the unique. Our woman is a Digital Maven, an Artistic Curator, a Luxury Wanderer, a Savvy Businesswoman, maybe even all of these rolled into one.